{"product_id":"mseo-60522120-1","title":"Product 1762","description":"Hip-hop is now a global multi-billion pound industry.  It has spawned superstars all across the world. There have been tie-in clothing lines, TV stations, film companies, cosmetics lines. It is an all-encompassing lifestyle.  But where did it all begin?  Who created it?  How did it become such a phenomenon?  Jeff Chang, has written the most comprehensive book on hip-hop to date.  He introduces the major players who came up with the ideas that form the basic elements of the culture.  He not only provides a history of the music, but a fascinating insight into the social background of young black America.","brand":"University of Cincinnati Bookstore","offers":[{"title":"Book \/ Standard","offer_id":47879713226890,"sku":"009516464","price":23.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/0587\/7642\/files\/9780312425791.jpg?v=1774629259","url":"https:\/\/cincinnati.bkstr.com\/products\/mseo-60522120-1","provider":"University of Cincinnati Bookstore","version":"1.0","type":"link"}