{"product_id":"apex-hides-the-hurt-996375-1","title":"APEX HIDES THE HURT","description":"The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.","brand":"University of Cincinnati Bookstore","offers":[{"title":"Default Title","offer_id":47879770701962,"sku":"010244292","price":16.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/0587\/7642\/files\/10244292.jpg?v=1774629654","url":"https:\/\/cincinnati.bkstr.com\/products\/apex-hides-the-hurt-996375-1","provider":"University of Cincinnati Bookstore","version":"1.0","type":"link"}